Unlocking behavioural insights: how businesses can benefit from the Behaviour Lab

Drs Lauren Machen and Helen Hughes talk about the behaviour lab at Leeds University Business School, and how it can help organisations solve real-world challenges.

In this episode, they discuss how the Behaviour Lab can be used by companies to test consumer reactions, optimise workplace design, and refine communication strategies using eye-tracking, virtual reality, and other state-of-the-art tools.  

Visit the Behaviour Lab webpage for equipment details and further information, or contact the team via LUBSBehaviourLab@leeds.ac.uk. 

This episode was recorded on 31st March 2025. If you would like to get in touch regarding this episode, please contact research.lubs@leeds.ac.uk. A transcript of this episode is available.  

About the speakers: Dr Lauren Machon is the Behaviour Lab Manager. Her research interests lie in innovation adoption and technology acceptance. Dr Helen Hughes is the Behaviour Lab Director and is an Associate Professor at Leeds University Business School. Her research focuses on the social dynamics of workplace relationships, as well as graduate employability and early career transitions to the workplace.