The limitations and potential of AI - and the role humans have to play in its success

Professor Aristeidis Theotokis speaks to special guest, Rashik Parmar, MBE, about AI and the implications it could have on both business and society as a whole. In the episode, they discuss AI’s potential and limitations; people’s perceptions of AI; who the winners and losers are when it comes to creating value from AI; and what the biggest risks are when it comes to AI. 

Both Aristeidis and Rashik presented at Leeds University Business School’s “The Business of AI” event as part of Leeds Digital Festival in September. 

The HBR article Rashik referenced in this episode is “What is responsible computing?” 

This episode was recorded on 11th October 2024. If you would like to get in touch regarding this episode, please contact research.lubs@leeds.ac.uk. A transcript of this episode is available.

About the speakers:

Aristeidis Theotokis is Professor of Marketing at Leeds University Business School. He conducts research in the areas of shopper psychology, retail technology and prosocial behaviour. He examines theories and phenomena in the areas of consumer psychology, behavioural economics and social psychology. His current research includes exploring how consumers understand and interact with AI. 

Rashik Parmar, MBE is a member of Leeds University Business School’s Research International Advisory Board. Rashik is Group CEO of British Computer Society (BCS) where he is responsible for realising the BCS mission to make IT good for society. He is focused on inspiring the programmes that the BCS colleagues, members and partners that help us deliver the BCS strategy. Previously he was the IBM Fellow and Vice President responsible for creating and driving IBM’s European technical strategy. Rashik is a member of the Natural Environment Research Council (NERC) Council and also chairs the Employment and Skills Panel at the Leeds City Region LEP and the Board of Trustees for We are IVE.